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STR分析:伦敦精品酒店ADR排名第一,但短租入住率最高,谁更具优势?

2020-12-24 来源: 网络转载  热度: 举报
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  【环球旅讯】Airbnb上市后市值超过万豪。酒店运营商一直以来的预言似乎成真:短租巨头Airbnb成为酒店最大的竞争者。

  ciqian,shujufenxigongsistrzhenduiquanqiujigediqufabuleduanzushuju。weilegenghaodilijieairbnbduanzuyujiudianyedejingzhengguanxi,strzhezhongfenxilelundunshichang。

  yiqingqijian,lundundeduanzuyeyizhibijiudianbiaoxiangenghao。lvyouxianzhi、shejiaojulidengguidingduizhusuyedeyejichanshenglehendayingxiang。jinguanduanzuhejiudiandouzaodaozhongchuang,danshiduanzugengjuyoushi。

  短租入住率激增

  jinniannianchu,lundundeduanzuruzhulvmingxiandiyujiudian。danshi,suizheyiqingdefazhan,xingshiniuzhuan。cong3yuedao10yue,duanzuderuzhulvdougaoyujiudian,erqieshuangfangchajulada。

  jiezhi2020nian10yue,lundunduanzuruzhulvdadao62.4%,erzaijiudianye,chulezhongduanhejingjixingjiudian,qitajiudianderuzhulvjinwei25.5%。liangzhedechajucong3yuede18gebaifendianshangshengzhi10yuedejin40gebaifendian,duanzudefususudumingxiangengkuai。duiyuxiuxianlvxingxuqiudeguoduyilai,rujinquechengweicijixuqiudetuidongli。ciwai,duanzuyouketinghechufang,nengweilvketigonggengdakongjian,duiyugongsiyuangonghuoshixinggelidelvkelaishuo,zaiheshibuguo。

  竞争对手比较

  zaishangshizhaogushuli,airbnbjiangdaxingjiudianliansuojituan、dantijiudian、jingpinjiudiandengdoushiweizhuyaojingzhengzhe。

  congstrfabudeshujulaikan,10yuefen,lundundeduanzuruzhulvyuanchaoqitazhusuleixing,suiranjiudianshigongyuderuzhulvjingenqihou,danshiyebiduanzuruzhulvdi12gebaifendian。yizhiyilai,jiudianshigongyudoujiqiyilaichalvlvke,meiwanpingjunfangjiabijingjixingduanzugao20yingbang。

  zaisuoyoujiudianzhong,gaoduandantijiudiandeshouruzuigao,kenengyouyuqikefangshuliangguimojiaoxiao,gengnengjirendailaianquangan。dantijiudianpingjunyou51jiankefang,erpinpaijiudiandekefangshuliangpingjunyuewei134jian。

  10yuefen,lundunjingpinjiudianderuzhulvzuidi,buzu20%。jingpinjiudiantongchangkefangshulianghenshao,danshijibianruci,qidengjijiaogao,adrzaisuoyouleibiezhongzuigao,dadao207yingbang。

  房价之争

  shouyiqingyingxiang,lvyouqushifashenglehendazhuanbian,adryijingchengweizhusuyexindejingzhengzhibiao。

  zaisuoyouleibiedejiudianzhong,lundunzhongduanhejingjixingjiudianderuzhulvyaoyaolingxian,danshiqifangjiadejiangfuzuida,adrxiangbiqunian10yuefenxiajiangle47%。jinguanqiruzhulvzuigao,danshirevparbeiladi,zaisuoyoujiudianzhongdiandi,jinwei19yingbang。

  chulezhongduanhejingjixingjiudian,duanzuchengweijinnian10yuefenadrbuzu100yingbangdeweiyizhusuleibie。danhuoxuzhengyinweiduanzudefangjiabijiudianhuasuan,suoyiqiruzhulvzuigao,zheizaiyidingchengdushangyedixiaolefangjiadelieshi,yinciqirevparyiranpaizaishouwei,dadao61yingbang。

  airbnbshangshiqieshizhibiaosheng,weiduanzulingyudailaileredu。guoqujigeyue,duanzuyezaijiannandehuanjingzhongbiaoxianchuqiangjingdezengzhangli,danqiweilaifazhanruhe,haixuyaoshijiandejianyan。

  *benwenbianyizihotel news now


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