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卖枕头睡袍能弥补酒店亏损吗?万豪/四季/希尔顿都看好电商业务

2020-12-28 来源: 网络转载  热度: 举报
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  【环球旅讯】2020年,酒店入住率创下了大萧条以来的新低。但是万豪却探索了客房内部的商机,将服务延伸至浴室、卧室和衣柜。这要归功于万豪旗下品牌产品,包括丽思卡尔顿的浴袍、瑞吉的枕头和威斯汀的白茶香薰。

  suizhelvyouyedehuanmanfusu,wanhaogaibianleyewuzhongxin,kaishitongguofeichuantongfangshichuangzaoshouyi,tuidongqidianshangpingtaibonvoy boutiquesdexiaoshouetongbizengzhangle26%。

  “ranglvkejiangjiudiantiyandaihuijia,huofenxiangjishenbianderen,zheishiduizhongchengdudezhongjiquanshi。”wanhaoquanqiukehutiyan、zhongchengjihuahexinshiyebufuzerenruofangguoyubiaoshi,“zheibujinnengchuangzaoshouyi,erqienengrangwanhaozailvyouyezhiwaidelingyutishengzhimingdu。”

  让旅客回到家也能有同样的体验

  jinnianxiaji,wanhaokaishichubutansuobonvoy boutiquesdefazhanqianli,jianglingshouchanpintongguobonvoy travelerdexinwenyoujiantuisong。xinwenyoujiandedakailvtishengle,zheizhishaoshuoming,lvkeduiwanhaolingshouyouhaoqixin。xiamo,ruofangguoyudezhongchengjihuatuanduimeizhouyuxiaoshoutuanduitaolunnaxiechanpindexiaoliangzuihao,xiayigemaidianshishenme。zhihou,wangzhandeliuliangshangshengle15%,yupaohexiangxunchengweirexiaochanpin,xiaoshouliangshangzhangle30%。

  zairuciandandeyinianquequdelezheiyichengguo,duiyuwanhaohezhenggejiudianyelaishuo,dourutongyilvyangguang。suiranwanhaodisanjidushixianle1yimeiyuandejinglirun,danshiqianlianggejidukuisunle6.5yimeiyuan,erzheiyishueshiyupaodexiaoshouewufatianbude。shujufenxigongsistrdeshujuxianshi,wanhaodefangjiachuangxindi,xiajiangle33%,12yuediyizhoudemeiwanjunjiawei86meiyuan。

  jiudianpinpaixiaoshouchuangpinyebushishenmexindequshi。shijishang,wanhao1999nianjiujinruledianshanglingyu,danshidangshiduiyujiudianlaishuo,yunshuchuangdianshiyijianjiqimafandeshi。tongyinian,weisiting(2016niancaibeiwanhaoshougou)yekaishixiaoshouziyingpinpaichuangdianheavenly mattress,yuwanhaozhankaile“chuangdianzhizhan”。

  danshijinnianlai,jiudianyeyijingzhujianxiandaihua。qunian,wanhaoshangxianlelingshoupingtaibonvoy boutiques,jiangmeigepinpaixianshangjiechudiandounarulingshoudequdao。tongyangzaiqunian,sijijiudianyetuichulezaixianpingtai。jinnian3yue,xierdunjiaruxinglie,tuichulehilton at home。

  “womenxiwangweilvkechuangzaogexinghuadexiaofeitiyan,rangtamenxiangshoudaoyuzaijiudianyiyangdefuwu。”sijijiudianlingshouchanpinzongjiandennis chanbiaoshi,ziqunianshangxianyilai,pingtaideyejiyijingfanbeile。

  tongwanhaoyiyang,yingxiaotourudezengjiayecujinleyewudezengzhang。weiletishenglingshoupingtaidezhimingdu,zhutuiqizhentouheshuipao,sijijiudianzaiyoutubeshangfabuguanggao,bingqietongguozijideshejiaopingtaijinxingtuiguang。

  电商是桩大生意,尤其在当下

  zaixianlingshoushiyimendashengyi,zai2020niangengshiruci。meititouzigongsigroupmzuixindeyanjiubiaoming,dao2027nian,dianshangdexiaoshouejiangjiejin10wanyimeiyuan。wanhaoyongyoupangdadezhongchenggukequnti,qihuiyuanrenshujin1.43yi,zaizhongguoshichangyeyouhendadepinpaiyingxiangli。wanhaodexianshangxiaoshouezaishuangshiyidadaogaofengzhi,zaitianmaosuoyouchuangshangyongpinlingshoushangzhongpaimingqian3%,zaixiangxunlingshoushangzhongpaimingqian1%。

  jinguanruci,jiudianpinpaizaidianshanglingyurengchuyuchubufazhanjieduan,bonvoy boutiquesdouhaimeiyouzijideinstagramzhanghao。buguo,tamenhaishiyouhendadezengzhangkongjian。muqian,wanhaozaichangshiyouyamaxunheinstagramdegouwupingtaidailixiaoshoujingxuanchanpin。

  “wonengkandaozengzhangqianli,zheishiyigejudadeqianzaizichan。danshizaiwokanlai,zheixiejiudianpinpaizuodesihujiushiyigeputongdedianshangwangzhan,zhishitamenmeiyouhuafeidaliangderenliwuli。”meiguoshichangyanjiugongsiforresterdelingshoufenxishisucharita kodalibiaoshi,“meinianyouduoshaolvkehuizaizhentouheshuipaoshanghuaqian?zheishiyigehenxianshidewenti。”

  jibianruci,duiyuwanhaolaishuo,zaimuqiankefangxiaoshouyouxiandeqingkuangxia,renhezengliangdexiaoshoudouyoubangzhu。10yuedi,wanhaotuichuleyitaotongpiaochanpin,day pass、stay passheplay pass,lvkekeyixuanzejinbaitiandaizaijiudian,huozheruzhuyiwan,yihuoshikeyibiangongzuobiandujia。zheiyichanpindechengxiaoxiyoucanban,yinweixinyiboyiqingzaicijianghenduorenkunzailejiazhong。

  zaiyihoushiqi,jiudianshifouhuijixujiangxinpingtaizuoweizhongxin,haiyoudaishijianyanzheng。danshidangxia,lingshousihuqueshishijiudianyezhongjiaoyouqianjingdetouzilingyu。

  “dianshangshishixianlezengzhangdeyewuzhiyi,woxiangxinhaiyouhendadeqianli。bijing,womenhaizhishichuzaichubujieduan。” ruofangguoyushuodao。

  *benwenbianyiziadweek


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