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简单模式下的幽深陷阱,住宿会员制模式何以跑通

2020-12-29 来源: 网络转载  热度: 举报
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  【环球旅讯】12月21日,住宿会员制平台半边山下通过公众号一口气发了3条通知,均与退还用户押金的消息有关。相关通知主要透露出以下几条信息:

  • 在当地政府协助下,半边山下通过抵押酒店相关资产的方式筹措到部分资金;
  • 用户可以在半边山下的商城中以“应退押金”进行全额购物;
  • 半边山下有望在春节前重新开启100家店的可免费预订的民宿。

  buzhibanbianshanxia,shijishangzaiyiqingfashengzhihou,zhusuhuiyuanzhidepingtairizipubianbuhaoguo。jinnian6yuefen,huiyuanzhitesedujiazhusuzaixianyudingpingtaishoumaijinruqingsuanjieduan。

  waijieduizhusuhuiyuanzhipingtaidemoshiyilunfenfen。yonghubaoyuanhuaqianmailehuiyuanquehennandingdaofangjian;yeneirenshizhiyi,huiyuankanianfeirucizhidi,zhusuhuiyuanzhipingtaijiujingkaoshenmeyingli?erhezuodeminsujiudian,yehendanxinpingtainengfouanshibabaofangkuandadaozhangshang。

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  xingyezhongxiangsidegushizongzaishangyan,houlaizhehuibuhuizhongdaofuzhe?ergengguanjiandewentishi,zhusuhuiyuanzhishibushiyimenhaoshengyi,yonghu、pingtai、minsujiudianyezhusanfanghezuogongyingdedianjiujingzainali?

  难以退还的用户押金

  “feifajizi”、“quanqian”、“taolu”,zheijihushiyonghuduizhusuhuiyuanzhipingtaidekanfa,zaibeibanbianshanxiatuoqianleshangqianshenzhishangwanyuanyudingyajinhou,yonghuzaizhihu、weibo、heimaotousupingtaishang“fenhenbuping”deliuyan,youdeshenzhijiangqigaoshangfating。

  zhihujietu

  wuguaihuyonghuhuizheimexiang,shuohaodemianfeiruzhu,quezaiyonghuyudingshitixingyaojiaonayudingyajin;shuohaoderuzhujieshuhou3tianneiyuanlufanhuiyajin,xianzai2020doukuaijieshule,yajinquehaichichimeiyoudaozhang。

  heimaotousupingtaixianshi,jiezhi12yue27ri,sousuoguanjianzi“banbianshanxia”,gongyou1600tiaojieguo。lingwai,juwangshangjietu,zhidao2020nian10yuefen,banbianshanxiarengtuoqianyonghuyajinchaoguo2300yuwanyuan。

  heimaotousupingtaijietu

  wangshangjietu

  juhuanqiulvxunlejie,yonghuzaizhusuhuiyuanzhipingtaishangyudingfangyuanshiyaojiaonayajin。lingwai,xiangyudingdaoheshidefangjian,yonghuxutiqianyiliangzhoushenzhiliangsangeyue;erzhidaoruzhuwanchenghoude1-3tiannei,yonghucainengshoudaotuihaideyajin。xianran,zheijidadizengjialeyajinchendianzaipingtaishangdezhangqi。

  tongshi,zheiyerangpingtaicunzaijiaodadecaozuokongjian。zhanzaijuliqianzheimejindedifang,zhusuhuiyuanzhipingtaihennanbuqudayajinde“zhuyi”。pingtaijianghenyoukenengliyongshijianchajiangchendianxialaideyonghuyajinyongyiyunying、tuoke、tuozhanfangyuandengqitayongtu。

  erqiexiangbiqitazhusuhuiyuanzhipingtai,yonghuxuyaoxiangbanbianshanxiajiaonadeyudingjinekancheng“jue”——congshuqianyuandaoshangwanyuanbudeng。jinguanjinnian2yuechubanbianshanxiajiangheikashengjihou,biaoshi“yudingjingpinminsudanjiankefangshimianyajin,dujiabieshuyajinjianban”。dancongheimaotousupingtaideneironglaikan,zaizheizhihou,haishiyouyonghuzaiyudingfangyuanshixuyaojiaonashuebuxiaodeyajin。

  heimaotousupingtaijietu

  erzheizhongmoshiyaochixubuduandiwanxiaqu,zaimeiyouwailaizibendejieruxia,jiubixurangxinyonghu、xindingdandailaidezijindayupingtaiyinyunying、tuozhanfangyuandailaidechengben,yijixuyaotuihaihekenengbeizhanyongdeyajin。

  eryichangturuqilaidexinguanyiqing,dapolezheizhongpingheng。ta“dong”zhulerenkouliudong,rangyuanbenyudingchuxingdeyonghufenfenquxiaodingdan,tongshixinfufeiyonghuyezhouranjianshao——zhusuhuiyuanzhipingtaiyixiazishiqulezijindelaiyuan。

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  lingwaiyouyeneirenshizhichu,butongyuqitazhusuhuiyuanzhipingtai,banbianshanxiashuyuzhongzichanyunying,tazaizuozhusuhuiyuanzhipingtaizhiqian,qixiajiuyongyouzijideminsujiudian——conghuanqiulvxunjinnian7yuefentongjideshujulaikan,zaibanbianshanxia177jiaminsuzhong,jinyou31jiashifeiziyoupinpai。

  zaijinnianyiqingyingxiangxia,heqiminsujiudianyiyang,banbianshanxiaziyingminsujiudianchengshouzhebuxiaodejingyingdeyali。zheiyeshibanbianshanxiazaoyuzijinkunjingdezhongyaoyuanyinzhiyi。banbianshanxiazaizuixindegonggaozhongtidao,cengshitujiangbanbianshanxiadejiudianxiangmudijiazhuanrang,danwurenwenjin。zheiwuguaihuxingyede“lengdan”,yiqingzhixia,touzirendaduogengjiajinshen。

  “jinqianshiduirenxingdekaoyan,meiyousheinengdidangdeleyouhuo,hekuangshizheimeyidabiqian,chushoukeji。”weilaihaosuchuangshirengaishuhuabiaoshi。

  neipingtainengbunengbushouyonghudeyudingyajin?burangzijiyou“shenshou”dejihui,tongshiyenengjianshaoleyonghudehouguzhiyou。gaishuhuajiushizheimekaolvde,tamenzaisheji“weilaihaosu”shi,jiujianjuebushouquyonghudeyudingyajin。

  danruchenglianhechuangshirenzuozhijianbiaoshicilubutong,pingtaishouquyudingyajindehexinmudezaiyubimianyonghutiqianzhanfang。“bijingdajiayitingmianfeizhu,haibuyongshouyajin,kendingshitiqianjianghaorizizhanlezaishuo。”youqidangpingtaiyonghushudadaoyidingguimohou,ruobushouquyudingyajin,yonghueyizhanfangshijianjiuhuizengjia。

  jiezhijinnian5yuefen,ruchengyongyouchao20wanfufeihuiyuan。buguoruchengmuqianyezhengzaichangshijiangdiyonghujiaonayudingyajinjipingtaidailaideyingxiang。

  不会亏本的买卖?

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  yizhongshi“jianyeliangchengjiao”moshi,zhusuhuiyuanzhipingtaibingbumaiduanfangyuan,yezhuxuanzemeitianxianzhijidaopingtaiyidingshuliangdefangyuan,zuihouanzhaoshijichengjiaodejianyelianglaijiesuan(bufenyezhuhuiyaoqiupingtaijidaobaodishouyi)。jinnianchudachu“498yuanmainianka,qiemaiyiniansongyinian”desuichulvtucaiqudezhengshizheizhongmoshi。

  jianyeliangchengjiaomoshixia,pingtaiyuminsujiudiandejiesuanzhouqibuding,youdeminsu、jiudianyezhuyinweidanxinpingtai“paolu”,shenzhiyaoqiukerenruzhudangtianjiesuan。

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  danwulunnazhongmoshi,congcaiwumoxingshangshuo,bukaolvyunyingchengben,ruozhusuhuiyuanzhipingtaixiangyaobukuiben,liangzhedouyaomanzu:pingjunmeijianfanghuafeichengben*fangyuanzongshu<huiyuanfei*huiyuanshu。

  gaicaiwumoxingxia,zuozhijianzhichu,pingtaixiangyaobukuiben,bixuyaoyouzugouqiangdegongyingliannengli、liuliangyoushi,yijiqiangdadejishunengli。“zheisanzhequeyibuke,qizhonggongyingliannengliyouweiguanjian,muqianruchengyijingjiangcaigouchengbenjiangdaolefeichangdideshuiping。”

  lingwaizhusuhuiyuanzhipingtaiyongyouqiangdadejishunengliyefeichangguanjian,tayongyidiaokongbaofangzongshuyuhuiyuanshudebili。ruopingtaihezuodefangyuanliangbunengmanzuhuiyuandeyudingxuqiu,henrongyidaozhiyonghunanyiyudingshangheshidefangjian。sousuoyouguanzhusuhuiyuanzhidexiangguanxinxi,zhihupingtaishangchongmanledui“goumaihuiyuankahouyudingbudaofangyuan”debaoyuan。

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  dangaishuhuarenweizhusuhuiyuanzhipingtaixiangyaoshixianyinglibingmeiyoutaifuza——zhiyaonenggoubaozheng“weilaihaosu”maichuqudemeiyizhangkabukuiben。

  shijishang,shangshugongshiyekeyihuansuanwei:huiyuanfei>pingjunmeijianyechengben*pingjunyonghuruzhucishu,genjugaimoxing,gaishuhuabiaoshi,anzhaoyonghumei1-2geyuedujia1cidepinlv,zhiyaojiangniankadehuiyuanfeiyongdingzaimeijianyechengbende7beiyishang,jibenjiunengbaozheng“weilaihaosu”nenggoushixianyingli。

  juxi,“weilaihaosu”zai9yuefentuiguangshijiangniankafeiyongdingwei1888yuan,xianzaigengjiangqitishengzhi2088yuan。gaishuhuabiaoshi,jiezhimuqian,weilaihaosuyijingyongyoujiqianminghuiyuan,qiebaochilecaiwushangdejiankang。

  zhidezhichudeshi,“weilaihaosu”jiangniankadedingjiadingderucizhigao——qijinweizhi,haimeiyounayijiazhusuhuiyuanzhipingtaijiangniankadedingjiadingzai1500yuanyishang,zheihuirangdabufenyonghu“wangerquebu”,“weilaihaosu”deguimohuoxunanyizuoda。

  buguogaishuhuarenwei,zaiyiqingdeyingxiangxia,guoneigaoduanyonghuzhengzaihuiliu;lingyifangmian,guoneizhoubiandujiashichangdewangshengyejilezhusuhuiyuanzhipingtaichongzudefazhankongjian。

  muqian“weilaihaosu”defangyuanfugaifanweizhuyaozaibeijing。yijingjiaodiqudongzheshangqianyuanyiwandeminsufangjia,gaishuhuarenweidingjiajinweiliangqianyuanzuoyoudenianka,keyiqiaodongqiyonghudegoumaiyiyuan。bijingduiyuzheixieyonghueryan,shijishangzhixuyaozhulianggewanshangjiunenggouhuiben。

  huiguotoulaikanbanbianshanxia。jinguanshenxiankunjing,banbianshanxiahaishizaishitu“dongshanzaiqi”。tazaizuixindegongzhonghaowenzhangzhong,rengjiuxiangjiudianminsugongyingshang“guangfayingxiongtie”,chengyaohezuo;erjinnianyilai,banbianshanxiahailuxushangxinleshanghaihepingfandian、jinlingfandian、kaiyuansenbo,yijijingpinminsupinpaihuazhudengfangyuan。

  zhusuhuiyuanzhimoshikansijiandan,danwanjiamenxuyaozaiyonghutiyan、fangyuangongying、chengbenyinglizhongxiaoxinyiyidiqudepingheng,shaoyoubushenjiuhuidieluowanzhangshenyuan。jinguandaduoshuchuangyezhechuzhonghenmeihao,danzhusuhuiyuanzhimoshipinpinchuxianwenti,yonghuheminsujiudiangongyingshangyijingjingbuqizheteng,yuanchuangyezhemenxiangqingchulezaichufa。


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