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Airbnb成功上市,国内共享住宿的未来如何定义?

2020-12-30 来源: 网络转载  热度: 举报
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  benyue,airbnbzainasidakezhengshishangshi,jieshuleqi12niandeshangshizhangpao。

  zuoweigongxiangjingjidebizu,zheiyishangshixiaoxizhenfenlezhenggegongxiangjingjixingye,youqishiminsulingyu。zaizaoyuyiqingheitianehou,guoneiminsuxingyexunsufusu,yinglailedingdangaozengzhangdefazhantaishi,guowaiminsubizuairbnbdeshangshi,jiangweiguoneiminsushichangdefazhanheshangshiqidaolianghaodebangyanghejilizuoyong。

  congminsuxingyedebingshanyijiaokuitanzhenggegongxiangjingjilingyu,gongxiangjingjizaiguoneishengjiyishishizai2017nian,yougongxiangdanchehegongxiangqichedekuaisufazhanhebutiedazhan,jianggongxiangjingjixunsudairuputongdazhongdeshenghuo。muqianlaikan,gongxiangdiandanchechujingjijikewei,gongxiangyusandenggongsixiaoshengniji。fangyanguoneigongxiangjingjishichang,gongxiangqiche、gongxiangzhusu、gongxiangchongdianbaodefazhanzeshikequankedian。

  01 共享汽车

  嘀嗒反超滴滴,成共享出行第一股

  zaoqidegongxiangqichedazuozhan,didipingjieguoyingdezijinhejishushili,shougoukuaide,yijiaduda。suizheguoneigongxiangjingjidefazhan,zhujianchuxianleyihaluochuxinghedidachuxingweidaibiaodexinqiye。

  shudazhaofengdedidi,yinweishunfengchedeanquanshijianxianrunitanbunengziba,erdidapingjieqishunfengchexiangmu,houlaijushang,10yue8ri,didachuxingzhengshixianggangjiaosuodijiaoshangshishenqing,kaiqishangshizhilu。

  didashiruhezuodaofanchaodidi,chengwei“gongxiangchuxingdiyigu”zhongzixuanshoudeni?

  didachuxingcongfazhanzhichu,dingweiqingxi,yewujianjie,zhizuoshunfengchehechuzuchelianggeyewu。congzhaogushulaikan,didazaoyiyu2019nianshixianyingli,qie2019nian,didazaishunfengcheshichangpaimingdiyi,shichangzhanlv66.5%,chuzuchewangyueshichangpaimingdier。congshujulaikan,didashichenggongde。

  butongyudididehaomenbeijinghemingxinggudong,didacongchenglizhijin,zhinaguo4cirongzi,meiyouzhimingtouzijigou,muqianrongziluncijindaodlun。danshishizhengming,jiushizheiyangyigedidiaoqiezhuanzhuxifenlingyufazhandegongxiangchuxingpingtai,quelvxianzoushangleipozhilu。

  houlaijushangdedidachuxing,chengli6nianshijianfazhandaoshangshi,bididichenglishijianwan,fazhansudukuai,yinglinengliqiang。didafazhandebeihou,deyikuijianguoneigongxiangchuxingshichangdangaozhida,dadaozuyikuaisupaochuyijiaxinshangshiqiyedetongshi,haigongyingzhebuduanyongxiandezhuruhuaxiaozhudengxinwangyuechepingtai。

  riyizengzhangdeyonghuxuqiu,waijiasijiachebaoyouliangdechixushangsheng,shichangbianhuazhonggongxiangchuxingdegongxushuangduanziyuanbuduanfengfu,yezhudingweilaiwangyuecheshichangyongyougengdadefazhankongjian。

  02 共享住宿

  维稳的途家和进击的木鸟

  airbnbshangshi,guoneiminsuqiyezaibeijujiao。shouxinguanfeiyanyiqingdeyingxiang,quanminjujia,lvyouhezhusuqiyezaoshouzhongchuang,yidubeirenweishi“guiling”chanye,shishizhengming,qihuifusuduyeshizuikuaide。conggongkaishujulaikan,jinnianshiyihuangjinzhouqijian,tujiadeguoneiminsuyudingliangyijinghuifudaoquniantongqide91%,muniaominsuzeshixian1.4beizengzhang。

  zuoweiminsuxingyedetoubuwanjia,tujiahemuniaominsucongtongyiqidianchufa,quezuizhongzouchubutongdefazhandaolu。

  tujiayib2cfazhanmoshiweizhu,zijinxiaohaoduo,fazhansudukuai,rongzilunciduo,jieshouxiechengdebinggou,yiduchengzhangweigaoguzhidedujiaoshou。danshicongtuanduifazhanlaikan,chuangshirenluojunwunaichuzou,xiechengbujutujiagaoceng,feidulifazhandetujia,chuchushouzhiyuxiechengdefazhandafangxiang,shiquledulifazhandejiqinghehuoli。xianzaidetujia,gengxiangshiyigezhuiqiuanyi、fazhanweiwendezhongnianxuanshou,buhuiyoushenmechuquandedongzuo,danyehennanyinglaigenggaogengkuaidefazhan。

  yutujiafazhanlujingxiangfandeshimuniaominsu,suirandouqiyuanyuguowaigongxiangfangwu,danshimuniaominsusihuyouyitaozijidefazhanyuanze。chengli8nianshijian,muniaominsushizhongyic2cdeqingzichanmoshiweizhu,zhuzhongjingxihuayunying,zibenxiaohaoshao;2017niannianzhongxuanbuzouguoyingkuipinghengdian,yiqingqijiandingdanhuifusudujiaokuai,shujubiaoxianliangyan;zhijinrengbaoliuchuangshirentuanduiyuanbanrenma,bushouxianyuzibenguoxie,jianchidulifazhan。moshihaoshujuhaotuanduihaode“sanhao”xuanshoumuniaominsuyizhidouzaidadanchuangxindelushangbuduanshicuo:zuominsufangyuanfenjidesimufangyuan;weilefuhuonianqingren,zhudawanghongminsu。jinjidemuniaominsu,shituyongzuihaodezitai、genghaodechanpintiyan,buduanxiyinyonghu,shixianpingtaidegaosufazhan。

  guoneiyiqingfangkonggongzuoxiangduidaowei,guowaiyiqingehua,yonghudelvyouxuqiu“neixunhuan”,zheiduiguoneishichangwanjialaishuo,shitiaozhanyishijiyu,bawodehaohuoxukeyinglaiyigewandaochaochedejihui,zhongxinshachuheimaxuanshou。

  03 共享充电宝

  美团入局,硝烟再起

  2020nian,yiqingyingxiangzhixiadegongxiangchongdianbaozhangjia、xinxixieludexinwenbuduan,danzaicizhiqian,“sandianyishou”dewendingshichanggejuyijingxingcheng,fanershimeituanderuju,rangzheigeshichangxiaoyanzaiqi。

  juyeneirenshibiaoshi,zheicichongdianbaodezhangjiajiushimeituanlvxianfaqide,juyoutianranliuliangyoushidemeituan,liyongpingtaishangjiadeliuliangziyuanhedingjiacelve,duishangjiafachuruzhuyaoqing,xiaoguomingxian。cijuduisandianyishoudeshichangxingchengchongji。

  chongdianbaozhangjiazaotucao,danshiyonghushiyongshuliangquemeijianjianshao,gongxiangchongdianbaozhendeshigangxuma?menshengfadacaidegongxiangchongdianbaohaiyouduodadefazhankongjianni?

  bizherenwei,zaiyierxianchengshi,shenghuohegongzuojiezoudouhenkuai,shoujishiyongpincigao,haodianliangkuai,suishibujidianliangxuqiuwangsheng,fazhankongjianda。danshisansixianchengshijieranxiangfan,jiezouman,yonghuxuqiuruo,zaizheiligongxiangchongdianbaobingfeigangxu。

  meituanderujushuomingjutoukandaolegongxiangchongdianbaosunhaodi,weilaiyinglikongjiandadeyoushidian,danzheijinxianyuyierxianchengshi。zaiyouxiandepoishang,gedapinpaishangruheqiangzhandipan,zengjiadianwei,chengweixiayibugejiafazhandezhongdianhenandian。xiaoyanzaiqidegongxiangchongdianbaoshichang,zaiyehuibudao1yuanqichongdeshidai,zuizhongshouyifanghuojiangshixianxiadeshangjia,erfeiyonghu,yifeipingtai。suiranyonghuxuqiucunzai,danjiagebumingandeyonghuduijielianzhangjiadechongdianbaodehaoganduhaishengduoshao?zheichangdazhandezuihoujiejuruhe?guqiebianzoubiankan。

  gongxiangjingjizuoweiyizhongbenzhiweiqingzichandejingjimoshi,zaizhongguofazhanduonian。airbnbdechenggongshangshi,gujiadazhang,rangtouzizhehechuangyezhezaicikendinggongxiangjingjidefazhanqianjing。yiqingjiushizuihaodeshijinshi,jugongkaishujuxianshi,guoneishichangdegongxiangzhusu、gongxiangchuxing、gongxiangchongdianbaodenglingyuyingyeejunhuifuzhiyiqingqianshuiping,gongxiangjingjimoshizhanxianchujidadefazhanrenxingyuhuoli。

  dangran,gongxiangjingjibenshenmeicuo,qilingyuwanjiajingzhengjilie,danshinengfouzhangyuanfazhanzuizhonghaishiyaokanyonghuxuqiu。jingguoshijiandexili,weixuqiudegongxiangjingjiwanfabuduantuichulishiwutai,dalangtaoshashijianjin,liuxiadezhenxuqiu,suizhegongxiangjingjizaiguoneidejieshouduyuelaiyuehao,gongxiangjingjiweilaidayoukewei。


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