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酒店为什么痴迷“世界之最”?

2020-12-31 来源: 网络转载  热度: 举报
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  jishijiehaibazuidijiudiandeshanghaisheshanshimaozhoujijiudianzhihou,12yue28ri,zhongguozizhugaoduanminzupinpaijiudian——jinjiangshanghaizhongxinjjiudianqidongneibushiyingye,jjiudianpingjiezhezuigaoceng556mi,naxialeshijiezuigaojiudiandetouxian。shijiezuigaoheshijiezuidijiudian,douzaishanghai,youzhukexiaocheng,zhiyaodaoshanghai,jiudianjiezuigaotianjixianyudipingxianyixiadefengjing,doujinshouyanzhong。

  “shijiezhizui”detouxiandaduolaizhibuyi,jiudianjiesihugengjiachimizheiyitouxian,shijiexuyaozenmeyangde“zuijiudian”,benwenlvezuotantao。

  一、17米之差,世界最高酒店头衔易主

  12yue28ri,shanghaizhongxinjjiudianqidongneibushiyingye。zheijiayoujinjiangguojijituanlianheshanghaichengtou(jituan)youxiangongsi(shanghaichengtou)、shanghaijiangongjituangufenyouxiangongsigongtongdazaodegaoduanminzujiudianpinpai——jjiudian,weiyushijiedier、zhongguodiyigaoloushanghaizhongxindashadingduan,pingjiezuigaocengda556mi,chengweileshijieshangzuigaodejiudian。ju《pengpaixinwen》baodao,weiyushanghaizhongxinjjiudian120cengde“tianzhijin”cantingzuoweiquanqiuzuigaocanting,zhengzaishenqingjinisijilu。

  zaicizhiqian,shijiezuigaojiudiandetouxianjiuyizhiweicengkongque。2012nian,gongyou77ceng,gaoda355.35midedibaiwanhaobojuejiudianhuodejinisishijiejilu“zuigaodejiudian”dechenghao。7nianzhihou,zuoluoyu539mizhoudafujinrongzhongxindedingbu16cengdeguangzhouguilijiudianshuaxinlequanqiuweizhizuigao(jiudiangaoduzhijiudiansuozailoucengdeweizhigaodu,mouxiejianzhuzhengdongloubingfeiquanbuweijiudian)dejiudian。er1nianzhihou,yin17midegaoducha,shijiezuigaojiudiantouxianzaiduyizhu,shuaxinjiudianjiezuigaotianjixian。

  zheiyangdeshijuegaodu,zuoyibudao1fenzhongbiankezhidashijiezuigaodatang101cengjiudiandatangdegaosudianti,muzhisuojijieshiguoneiwaiyishujiaweishanghaizhongxinjjiudianliangshendingzhide,gezhongfenggeyishuzuopin,rangrenfangfozhishenyujingxinchoubeideyunduanyishuzhan。

  beiyunduansuoxiyindebujinjinshijiudiandexiaofeizhe,haiyoujiudiancongyezhe。jumeitibaodao,shinianqian,dangjinjiangyushanghaichengtouyitongqianwangdibaiqixingjifanchuanjiudianxuexiduibiaoshi,fanchuanjiudianzongjinglijingqianglieyaoqiulaijjiudianrenzhi,bingqieqianwangshanghaijieshoumianshi。jjiudianweiyuyazhoudiyigaoloushanghaizhongxindingduan,zheiliyoushijiezuigaodejiudiandatang,zuigaocanting,zuigaoxingzhengjiulang、zuigaoyongchi,haiyouzuigaodezongtongtaofang……

  jinjiangguojijituanhaiwaishiyeshouxizhixingguanchenlimingjiexiaolejpinpaidehanyi:jpinpaidequmingyijitadexingzhuangzhuyaoyousancenghanyi。diyishibaiyulanhuakaishitadehuabanzhanfangdezaoxing,diertashijinjiangpinyinshouzimudej,disanyeshizhongwen"jiechu"de“jie”。tongguojjiudian,womenxiangzhanshidejishizhongguodechuantongdewenhuahanyi,yebaohanshijieliuxingdeyuansusecai,suoyijdebiaozhi,yeshifeichangnengweishijiegeguodekerensuojieshou,shibiedufeichanggao。

  jinguanhaizaishiyingyejieduan,danshi“shijiezuigaojiudian”touxiandeluoding,rangshanghaizhongxinjjiudiantiqian“chuquan”,shenzhirangbushaogaokong、chengshijingguanaihaozhemenchongjingzhekaishiyicinanyiwanghuaidejuzhujuzhutiyan。

  二、8大案例,盘点酒店界的“世界之最”

  haibagaoxiazhiwai,jiudianzaishijiezhizuidedaolushang,bulvbuting。jiancai、mianji、wendu、huanjing、peitaodengzhuduoyinsudejiduanhuayanyi,bangzhujiudianshixianle“shijiezhizui”demeimeng。

  01 “海拔最低的酒店”

  中国 上海佘山世茂洲际酒店

  shanghaisheshanshimaozhoujijiudian,haoshi12nian,zaojia20yiyuan,haibafu88mi,2006nianchoubei2018niankaishiyunying。beimeiguoguojiadiliyuwei“shijieshidajianzhuqiji”zhiyi,shiquanshijiehaibazuididejiudian。yinweizheijiajiudianshiliyongxirifeiqidecaishichangjiancheng,shixianlejianzhuyuziranderonghegongsheng,erqiecongwaibulaikan,jiudiangenshenkenghuanjingyijingrongweiyitile,kanchengziranshengtaijiudiandecankaofanben。

  02 “建筑面积最大的酒店”

  中国 江苏太湖龙之梦酒店

  jiangsutaihulongzhimengjiudianshishijieshangjianzhumianjizuidadejiudian,yangelaishuoshiyigejiudianqun,gongyou14jiajiudian,28000jiankefang,jiusuanshimeitianhuanyijiankefangzhuyeyaozhushang76nian。jiudianwaiweidelongzhimengleyuanzhandishi23.48pingfanggongli,xiangdangyuyigexiaodaoyudemianji,lianshijiedibadadaoweiduoliyadaodoumeiyoutamianjida。

  03 “建筑面积最小的旅馆”

  丹麦 哥本哈根中央旅馆(HOTEL CENTRAL)

  zheigeweixingdedanwoshilvguanmingweizhongyanglvguan,gaijiudianjianzaigebenhagenshizuixiaokafeidiandeshangceng,jinpeiyouyijianzhang8yingchi(yue2.4mi)、kuan10yingchi(yue3mi)deshuangrenjiankefang,jinguankongjianhenxiao,dangezhongsheshipeibeiqiquan,ruyushi、pingmiancaidianheminijiuba。fangjianneibuzhuangxiujingliang,xijiezhichuxiangdangkaojiu,rujingxipaoguangdemuliang,guseguxiangdejiaju,fugudechuangtoudenghetiexinshejidegeyinmen。

  04 “最原始兽性的酒店”

  贾马拉野生动物旅馆(Jamala Wildlife Lodge)

  aozhoujiamalayeshengdongwulvguanyou18jianfangjian,lingsandifenbuzaidongwuyuanzhong。gaidongwuyuanzhongyigongyou230zhidongwu,haimeisuanshangyuleiheniaolei。zaizheili,bujinkeyiyuxionggongyu,heshizigongjinwancan,hainengcongwoshiyangtaiweizhangjinglu。“wulunzainali,dounengjinjulijiechudongwu。”tongguoyudongwuhudongdechuangyi,zhuchuangtuanduixiangyaotigaoyoukebaohushijiebinweiwuzhongdeyishi。

  05 “世界上最咸的酒店”

  玻利维亚 萨尔露娜萨拉达酒店(Hotel de Sal Luna Salada)

  zheijiaweiyuboliweiyawuyouniyanhudejiudianhaochengshijiezuixian,wulunshiqiangbihaishijiaju,quandoushiyou100wankuaizhangyue35limideyanzhuanduiqiercheng。jiudiangongsheyou27jiankefang,dimianpuyouhouhouyicengyanli,caishangqushifensongruan。bingqiejiudianhaitebieyaoqiufangkebuyaotianqiangbi,yimianqiangbibianbo。teshudecaizhizaochengjiudiandeweixiuchengbenbijiaogao,meigeyujihou,jiudiandouyaojinxingxiufu。

  06 “创立最古老的酒店”

  日本 西山温泉庆云馆

  ribenxishanwenquanqingyunguanzaozaigongyuan705niandeshihouchuangli,yejiushiwoguotangchaoshiqi,zhijinyou1315niandelishile,beijinisishijiejilurenzhengweishidiqiushangmuqianxiancunzhijinzuigulaodejiudian。jushuoqiannianlaizheilicongweibianhuandizhi,bingqieyunyingrenyeyizhidoushitongyigejiazu,zhijinyijingyou52daichuanrenle。

  07 “距地平面最高的酒店图书馆”

  中国 上海明天广场JW万豪酒店

  2016nian4yue17ri,zhongguobeijing——jintian,shijiejilurenzhengjigoujinisishijiejiluzaibanfayishishangzhengshixuanbu,shanghaimingtianguangchangjwwanhaojiudiandexingzhengtushuguanshi“judipingmianzuigaodetushuguan”。judipingmian230.9mi,weiyujiudian60loudexingzhengtushuguanyongyouliangqianceyishangdeyinshuazangshu。tushuguanzangshubaokuozhongyingwenjingdianzhuzuo、jianzhu、zhexue、lishi、yishu、lishi,yijijingdianhexiandaiwenxuezuopin。

  08 “规模最大的冰雪酒店”

  瑞典 尤卡斯耶尔维冰雪旅馆(Ice hotel)

  ice hotelweiyubeijiquanyibei200gonglichuyigecunzhuang,zheilimeiniandongtiandeqiwendiyulingxia30sheshidu。jushuoice hotelyou28000dunbingxuejiancheng,shiquanqiudiyijiayongbingjianzaoqieguimozuidadejiudian。jiudianmeiniandoutedicongruidianhuoqitaguojiazhuanmenqinglaikechuanshejishi,zaiduoniandewanshanxiujianguochengzhonglaizi9geguojia,40duoweiyishujiacanyujiudiansheji,meigefangjiandouyouzijidezhutiqiemeinianzhutiyedoubuyiyang。

  三、戴着镣铐跳舞,酒店为什么痴迷“世界之最”?

  yanhan、jianzhunandu、weihufanfu、zijinyalidengyinsudexianzhi,rangjiudianzai“shijiezhizui”touxianhuoqudelushangyoushinanmiangaochubushenghan,zhineng“daizheliaokaotiaowu”。

  yichuyushiyingyejieduandejjiudianweili,yinweichuyuchaogaocengjianzhushang,jjiudianyongleqijinweizhiqitajiudiandoumeiyouyongguodexiaofangbiaozhun——aeji。suoyoukerancailiao,mianliao、qiangzhidengdoubunengshiyong,zhinengxuanzejinshu、bolidengbukerancailiao。danshi,yidanquanbuyongjinshucailiao、bolizhipin,huijirenshenglengdeganjue。buguo,jjiudiandeshejishifenqiaomiao,lirukefangchuangtougua“shaman”,shijishangshishiyongjinsiheyinsibianzhichengde。

  neime,jiujingshishenmeyuanyin,yixiejiudianyuanyimaoxianxuanzetiaozhanxishugenggaode“shijizhizui”dazao?jiuqigenben,benzhiqishijiushi “biaoqian”erzi。xianmingdebiaoqian,suodailaide3dazhengmianxiaoying,chengweilejiudianjijixunqiu“shijiezhizui”dezhuyaodongli。

  01 让世界更快捷地认识酒店

  2007nian,biaoqiandanshengyushejiaopingtaituite。erdaolebiaoqiandansheng10zhounianzhiji,twittercenggongbuguoyixiangshuju,xianzaipingjunmeitianhuiyou1.2yigebiaoqianchuxianzaituiwenshang。zaiyixierenderenshizhong,chuletiebiaoqian,tamenzhaobudaogengjiafangbiankuaijiedirenshizheigeshijiedefangshi。jiudianyishiruci,guimohuabeihoudetongzhihua,“qiandianyimian”chenglexingyexianzhuang。ertesexianmingdebiaoqian,rongyirangjiudianzaizaluanfanduodexinkaimendianzhongtuoyingerchu,yerangguangdaxiaofeiquntinenggoujishibuhuogaijiudiandexiangguanxinxi,shijiezhizuijiushilvshibushuangdebiaoqianzhiyi。

  02 城市地标赋能商业传奇

  “shijiezhizui”jiudian,henduodouhuichengweichengshidibiao,zhisuoyimotianlourangdajiajizhu,gengduodehaishizaiyutadegaodu,tadewuyeguimo。tabujinjinshiyigebiaoqian,tanengweichengshijingjiheshangyefuneng,yigeshijiezhizuijiudian,bujinjinshidandudecunzai,takenengshibaohandaxingshangchang、gaojijiudian、jiajixieziloudefuhexingshengtaishangwuzongheti,tayilichengshi,bingbushidanchundesuozai,beihoukenengfunenggengduodeshangyechuanqi。

  03 口碑/自来水/背后的网红效应

  zuoweishehuideyuandongli,haoqixintuidongzheshangyeshijiedeqianxing,koubeiyoushihoubixuxianxing。jiudiankaiyeqianqiyuredaduoxuyaozhidingwanshandexuanchuantuiguangfangan,duoyuanhualitihuadexuanchuancainengxingchengxiaoyingbihuan。shijiezhizuidengxianmingdebiaoqiankeyirangbushaojiudianxingyemeiti、cduanzimeitiwenfengerlai,bingzifatiyanbinggenjushiqingpingjiahuoyuyituijian,wangwangxingchengzuizhenshiheliebiandekoubeixiaoying,congerfanbujiudianjingying。lirudangtesilazhengshijinruzhongguoshichang,haocheng“shijieshangzuianquandeche”,diyipi“jike”menyincizhudongquchangxian,bingganyuanchengwei“zilaishui”(mianfeide、zifaerlaituijianmoushiwudeshuijun,feiyintuiguangbeiguyongdeyingxiaoshuijun),congerxingchengchixudereduheguanzhu。

  四、青春一代,需要怎样的世界“最酒店”?

  tarumanzhangdeguojiguoneizhusuyefazhanjibainianlishidangzhong,jiudiancongyidongtigongzhusudejianzhu,guodudaogongnengqiquandeshehuazongheti,“shijiezhizui”conglaidoushiyidaiyidaijiudianrentaobukaidemimeng。jiudian,yongyuanyoushechipinyiyangdeqizhi,lijingleyilunyouyilundewuzhibipin,yongchi、jianshenshi、gaotiaodatang、oumeiyishuzhuangshi......beihou,qishijiushizhukeyilunyouyilundewuzibipin。buguo,jinruxinshidai,lixinghewushiyezhengzaihuigui,duiyuzshidaizheiyangdexinkequnlaishuo,weilaijishishizuihaoshede“shijiezhizui”jiudian,yerengranxuyaohuiguizhusubenzhi。

  01 提高生存力,延长/世界之最/头衔保质期

  zhengrukaipianbiantijideshijiezuigaojiudiandeyizhu,xianeryijiandeshi“shijiezhizui”detouxianbingbushiyongjiuqixiaode,ershiyoubaozhiqide。zheijiuyaoqiujiudianzaijiezhuleshijiezhizuideduanqiredianxiaoyingzhihou,haixuyaobuduanshenhuajiudiandeqitashengcunli。

  liruqianwensuotijidebingxuelvguanjiutongguomeinianyaoqingyishujiazhongxinsuzaojiudian,yiyishuzuopindexingshizaimeiniandongtianzaidu“zhongsheng”,zheiyerangbingxuelvguandeshijiezhizuitouxiandeyichangkanchangxin。waizaidelingxianyongyuanshi“wuli”de,zhiyouneibudelingxiancainengchansheng“huaxue”xiaoying。

  02 小心噱头,警惕标签的/反噬/效应

  biaoqiandehaohuairongyizhuanhuan,biruguoneimoujiashijiezhizuijiudian,zaiduanzanbaohonghou,xuetouyongzuhou,beirenchengweiyedian。zaibirujinnianzhanzaiyuqingduankoude“jiamingyuanpindanxiawucha”shijian,duijiudianpinpaixingxiangdouyoujudayingxiang。

  kejian,biaoqianbingbujinshixuezhongsongtandegongxiao,yaojingtibiaoqiande“fanshi”xiaoying。duiyuqingchunyidaidexiaofeizhelaishuo,lieqi、daka、zhuiqiushehua,shenzhishijiediyi,shitamenshuacunzaigandeyizhongfangshi,danbingbudaibiaotamenshimangmudexiaofeizhe,xindekequnwangwangbilaoyidaidekequngenglixing,gengzhuanye,gengjushenmei,gengzhuiqiushenghuofangshi。tamenkenengbeibiaomiandekuxuanxiyin,xingchengjijiakoubei,yeyoukenengyinweijiudianfangjiandeyigebolibeimeicaganjing,bashijiezhizuilajinyulundexuanwo。

  03 深耕文化内容,打造精神部落

  xuzhiyuanshuoguo,90hou00houzheiyidai,tamenmianduizheimeguoshengdexinxi,yaofeichangzhengzhadiquzhaodaozijidaodixuyaoshenme!tamenzhisuoyizaodong,shenzhidajingxiaoguai,qishitamenzaijingshencengmianshigudude,suoyitamenjiyuxunzhaozijidejingshenbuluo,yidanzhaodao,tamenwangwangrongyibeishunjianzhengfu,tamenshenzhibirenheqitanianlingduankequndou“sizhong”。

  50nianqian,sijijiudianweineigeniandaikequndazaochuletamenxinzhong“shijieshangzuimenghuanmeimiaojiudian”dewenyibiaoqian,sijiyinciyongyouquanqiuzuijiahuayijiudiandemeiyu,jiashangtazuinengxinshangchengshimeilidediliweizhi、zuinengganshoufashishehuadegaoyahuanjing,yijizuireqingxinidetiexinfuwu,dadonglebushaocengjuzhuqizhongderen。erduiyuzheigeshidaidenianqingrenlaijiang,jingshenbuluokenenghuigengjiaxifenchuizhihua,chahua、yishuzhanlan、jiajuchenlie、shenzhishicanyinwenhua,doushixiandaijiudiankeyidazaodejingshenbuluo,ruherangshenghuomeixuebeihoudeshidaixinyiheyuzhongbutong,kenengshishijiezhizuijiudianxuyaosikaodewenhuaketi。

  zongshang,“shijiezhizui”conglaibushijiudianchenggongdezhimingwuqi。zuigao,zuida,zuishen,zuilengdengdeng,zuixdebeihou,qishishijiudianshixiangpingfanshenghuopaochudeyigegeweixiaoerxuanmudeqiji,lixiangshenghuodezhanxinfanben。“shijiezhizui”jiudiandangyouyizhongguowangbandeyexinhegeju,zhengrukailuyake《zailushang》suoshuo:“zhenzhengbujidelinghunbuhuizhendequjijiaoshenme,yinweitamendeneixinshenchuyouguowangbandejiaoao。“


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