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2020年短租业:相比疫情,房东们更关注这些技术挑战

2020-12-31 来源: 网络转载  热度: 举报
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  【环球旅讯】尽管受到疫情冲击,但是今年短租业的表现远超旅游业其它领域。

  dujiazulinguanlifuwupingtaihostfullydeniandubaogaoxianshi,ruguozhendeyoumofa,yezhiyou6%defangdonghefangyuanguanlizhexiwangnenggouhuidongshouzhongdemozhang,rangyiqingxiaoshi。

  xiangbiyiqingdeyingxiang,tamengengguanzhuqitadeshiqing。

  shijishang,30%defangyuanguanlizherenweijishushitamenmianlindezuidatiaozhan,qicishifangyuanqingjiehezhongxinbuzhi(18%),yijishichangyingxiao(14%)。

  jinnianduanzuyezaifangyuanqingjiehezhongxinbuzhishangyudaodetiaozhan,doushishoudaoleyiqingdeyingxiang,zheiyeshizhenggelvyouyeguanzhudejiaodian。

  erguanzhushichangyingxiao,zeshiweilexiyinlvke,huodegengduozhijieyuding。

  预订渠道

  hostfullyfabude2020nianduanzuyequshibaogaoxianshi,zaiquxiaodingdandelangchaozhixia,fangdonghefangyuanguanlizhekaishijianshaoduifangyuanfabuwangzhanheotadeyilai,zhijieyudingdequshikenenghuichixujiaqiang。

  2019nian,zhijieyudingdingdanzhanzongshude19%。2020nian,zheiyibilizengzhangzhi25%。yucitongshi,24%deshoufangzhebiaoshi,weiyingduiyiqing,tamenhuiyouxiancaiyongzhijieyudingcelve。

  erzai2021nian,booking.com、airbnbhevrbodengjutoujixukuozhangdeyexinbujian,duanzufangdongmenjinyibutuijinzhidingdexiangfanengfoushixian,haiyoudaiguancha。

  2020nian,airbnbyiranshiduanzuyewudezhuyaodingdanlaiyuan,qicishiduanzuzhidingqudao、yijivrbo、booking.comhetripadvisordengdisanfangqudao。fangyuanshaoyu10gedefangdongmen,you44%dedingdandoulaiziairbnb,eryongyou10gejigengduofangyuandefangdongmen,yeyou35%dedingdanlaiziairbnb。duiyuguimojiaodadedujiazulingongsilaishuo,chuleairbnbdengzaixianpingtai,tamenhuodedingdandequdaogengguang。

  技术难题

  dancongjishucengmianlaijiang,18%defangdongxiwangyouxianshixianjizhonghuaguanli,erzidonghuahedingjiayeshitamenhenguanxindewenti。

  danshi,xiwangjiejuejizhonghuaguanlihezidonghuawentidedabufenfangdong,douweicaiyongpmsxitonghuofufeiqudaoguanlixitong。jinguanduanzupmsyiyuelaiyueshouhuanying,danshirengyou30%deshoufangzherenwei,xiaolvgongjuhezaixianmenhuwangzhancaishiqizuihexindeyunyinggongju。98%deduanzufangdongrenjunguanlidefangyuanshaoyu10ge,tongguozhijieyudinghefangyuanwangzhanhuodedingdandezhiyou19%,cengjingshiyongguopmsxitongdefangdongzhiyou11%,erqietamenyongdedoushirumenjihuomianfeibanpms。

  suiranshiyongpmsdefangdongbingbuduo,danshitamenyiranrenweizhideweiruanjianmaidan。2020nian,fangdonggoumairuanjiandepingjunshuliangwei2.6,jibenyu2019nianchiping。jinnianzuishouhuanyingderuanjianshejiqingjie、yingxiao、zhifu、shuzizhinan、dongtaidingjia、kefangzidonghuahetongxundengfuwu。

  shoufangzherenwei,zuinengtishenggukemanyidudeshishuzizhinanhepmsgongnengruanjian,qicishitongxunapphezhijieyudingwangzhan。

  zaigeleiruanjiangongjuzhong,shoufangzhezuiganxingqudeshikeyitongguoduanxin/youjianxiangkerenzidongfabuxinxidegoutongruanjian、yijixianchengkeyongdeyingxiaojiejuefangandeng。

  策略改变

  suiranyiqingdailaizhuduotiaozhan,2020nianyezhudinghuimianlinkuisun,dan55%deshoufangzhedouduiweilaidezengzhangchongmanxinxin。

  fangdongmenyijingzhuanbianlezengzhangcelve,tamengengduodiyilaixianyouzichan,erfeikaifaxindechanpin。

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  yiselieduanzuguanlipingtaiguestydeshujuxianshi,youyuyimiaoqudejinzhan,meiguodeduanzuyudingliangzaichixuzengzhang,jinnianyouwangbijin2019niandeyudingliang。

  *benwenzonghebianyiziphocuswirejihostfullybaogao


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